University of Mumbai's

Event Management is looked upon as a sunrise industry in the service sector. The word 'Event'
now needs to be redefined in view of the manifold growth of the various 'happenings' in the
commercial' as well as in the ‘non-commercial' world. Be it private happenings or public
events, everything now is done on 'big scale'. 'Image' is the key word today. This 'image'
building exercise today needs a professional manager, either an individual or an organization,
depending on the size of the exercise.
Secondly, the awesome growth of Event Management industry is due to the sudden spurt in
Live Entertainment Shows (domestic and international), corporate events (product launches,
dealers meet), various exhibitions, seminars, conferences, and carnivals, regional and national
festivals.
 It is in this light that event management has become one of the most strongly emerging
careers in India today.  Event management is considered to be a fascinating and thrilling
profession that requires a lot of toil and energy. Industry experts see enormous job
opportunities in this field. 
The PG Diploma in Aspects of Media, Marketing & Events (PGDAME) course, curated by the
research & development team of National Academy, facilitates one to learn and enhance the
management skills required for the Events & Entertainment Industry at an early stage of one's
career. PGDAME shall ensure a robust foundation for an aspiring manager of the future generation.